The guys over at Google Analytics are working hard. This morning when I logged in I was pleasantly surprised. Google has given us the ability to view graphs in analytics by month and by week, in addition to day. Why is this important, you ask? Easy, often looking at the data on a day to day basis can be very misleading. Only when zooming out the a longer time period can you see trends developing. While looking at longer time periods you are also less likely to make recency bias related errors (This guy does a great job or explaining recency bias).
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