Depending on how much work you do in Ad Words you may or may not have noticed a few improvements that Google has released in the last few weeks. These are two basic changes but, as Google's tweaks usually do, they make my life that much easier.
Placements Tab
First is the new "Placements" tab in at the Ad Group level. This is a convenient feature, now you can have your keywords and your placements both serve the same ads. This saves the trouble of maintaining duplicate ads.
Performance Metrics in MCC
So if you maintain multiple accounts you are probably familiar with MCCs. For those who are not, MCC allow you to maintain numerous Ad Words account with the same login. Anyway, is the olden days MCCs did not show much performance data, and the data they did show was a day old. Now you are presented with the all the latest data you would see in the summary of the campaign summary (sorry for the strange wording but I think that's most accurate).
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